Abacus Print use a range of print techniques, perfected over hundreds of hours of testing and long years of experience, to make sure your product and label has the look, the feel and the appeal to maximise the presentation. Many concepts are brought into play to evoke an idea, convey an experience, and transport the viewer to a place where they ‘get’ the vision of your product.
For example, we produce a label with a vivid fluoro brand splashed in a very creative embossed font across a deep black textured paper – and the clients vision of an inner suburban bar clientele appeal comes to life. Another client – targeting the conservative sector, uses a muted style, a traditional coat of arms, a layout that assures – and is presented on a top quality cream label paper with a slight texture to attract the feeling hand, the discerning eye, the cultured palate – and the product is much cherished – with a significant tribute to the well produced label – all provided by Abacus.
PMS print for special colours
When a label has design elements that call for a specific vivacity of colour, or a guaranteed consistency of hue across a decade of labels, Abacus produce these with a PMS colour ink – confirming that all is printed exactly as it is meant to be.
Full colour process print will reproduce a photograph, replicate an iconic image or trademark, and can be produced more economically for your benefit. A remarkable effect is often achieved with these labels, and while a PMS shade may be called for on occasion, the CMYK option is very regularly the option of choice.
Metallic Foil – Gold, Silver Bronze and colours
The sparkle of a metallic gold foil always speaks of prestige, of power and exclusivity – and Abacus print gold foiled labels to your specification. Silver and other metallic foils can be printed to colour coordinate your marketing strategy
Spot gloss varnish and matt varnish
We provide amazing special effects with High Rise (or high build) varnish – used in a patters – this raised clear or coloured varnish gives the effect of an embossed label with full paper adhesion to the bottle. This provides that touchable ‘wow’ factor to your labels and further enhances the product to the end client.
Pattern , grain, textured varnish
The patterned or textured varnish effects allow you to use a ‘watermark’, or a distinct pattern over all or part of the label, which enables you to project your message in a unique way – another Abacus innovation in label production.
Emboss and spot gloss
The Uplift effect – which combines the embossing of a section, with a spot gloss varnish on the embossed section, and when contrasted with a matt varnish to the rest of the label, provides a quality and distinct label to promote your products with, ensuring they are a standout success and appeal to your clients.